Why a Mural?

Murals have existed for some time, take Michelangelo's painting on the Sistine Chapel in the Vatican city - which took 4 years to complete!

If you are looking for ways to gain customers’ attention, custom wall murals can help you achieve that. Let your business stand out with attractive, vibrant, and mesmerizing wall murals.

Wall murals have many advantages for all kinds of businesses. Some of these benefits are mentioned below:

1. Community

It’s no secret: murals make our neighborhoods beautiful! They add color to building walls and streets that would otherwise go unnoticed, which is a treat for locals and tourists alike. Murals attract new local businesses, help bring customers to pre-existing locations, and boost the economy of an area. Some cities even offer walking/biking public art tours as a great way to interact with a city and its art!

Shandon—a small district in Ireland—is a great example of how community murals can transform space. After years of decline and brain drain, the district began an interactive community mural and artistic history project called The Big Washup. The murals painted as part of this project celebrated and identified the city’s past, present, and future—and revitalized the residents and their community!

2. One of a Kind - Stand Out

Whether they’re graphic or text-based, a mural will grab a person’s attention and hold it when they first walk into the room. Murals are excellent for creating that “wow” first impression.

Online and offline competition is a fact of life for virtually every business. If you want to make yourself stand out, wall mural decals can help create a unique experience for visitors and be the distinguishing factor that you need to help you stand out. Well-designed murals can be fodder for social media sharing too – helping you really get the word out about your establishment.

With a mural - a space is suddenly unique and unforgettable. Executed with courage and originality, it can be the one investment that flings your customer's experience northwards and upwards into the glorious.

Think about your business and the variety of people you want to attract: clients, customers, existing colleagues and potential employees, not to mention future business partners and leads.

Commissioning a mural means that it’s designed with you and your business in mind. It can be any size, any shape and any color. If you want to find a design that speaks to the most people, whilst remaining on brand and true to your business, investing in a wall mural is a solid commercial decision.

A mural can set your business apart from other similar companies. Differentiating yourself in your customers' eyes is always a winning business strategy since customers are more likely to return to businesses they remember.

3. Brand Loyalty

Customers are emotionally attached to a brand when it tells a story in a very creative way. Art is truly impactful and builds connections between customers and the business itself.

Murals, as an artistic form of expression, deliver a strong message about the goals and objectives of an organization. By capturing the public’s attention, murals help the company expand its reach, establish a broader presence, and give a long-lasting impression.

Murals can be your way of making a strong personal statement about your brand. Take note that you are not just promoting your product alone, but your brand as well. This becomes one of the distinguishing factors of your business from your competitors.

Some businesses struggle with introducing their brand to the public. It is indeed challenging to tell people about your business. But with the help of murals, you are not just giving what you can offer, but you are already building a foundation for a strong brand image. In return, more clients recognize your brand.

Customizing your wall mural is a fantastic way to promote your business and your wider brand. Murals never fail to make a statement, whether that’s in a bold or an understated way.

A good wall mural is a difficult thing to ignore. They’re a pretty amazing assault on the senses, and impossible to walk past without pausing to take a glance. It’s this effect that makes wall murals able to help your customers engage with your brand on a whole other level. In terms of brand promotion, you can’t ask for more than that.

4. Free Speech

Murals are a potent instrument of liberation, freedom of speech, social action and propaganda when they remain faithful to their functions of expressing ideals within civilizations.

Murals also act as collective thought spaces. They can create dialogue around a subject or community issue through what they depict!

A great example of a dialogue-provoking mural project is American artist Wyland’s Whaling Walls. Over a 30 year period, Wyland painted 100 life-sized whale murals across the globe to help people appreciate our oceans through art. Some of these pieces were created on walls in British Columbia and Ontario!

These community murals add value to their neighborhoods while also encouraging dialogue about how individuals can protect marine creatures that are ecologically and culturally important to many.

5. Cost Effective

Mural maintenance does not require a huge amount of money, unlike when you are using tarps or signages that can easily deteriorate.

Aside from boosting your business, you are also helping local painters or artists showcase their talents. Artists can also come and work together to create murals. Supporting local artists says a lot about your business values.

There is so much to love about murals as it does not only help the business build its identity but also promotes specific advocacy or a message allowing customers, employees, and more people to be aware of what the company is all about and what are its core principles.

What Is The Cost Of Custom Wall Murals?

The pricing of a wall mural depends on what you want to get done. The size of the mural, the overall design, and colors, and the complexity of the task are some of the factors that affect the total cost.

6. Beautification

Murals serve as an aesthetic component that aids in their blending into their surroundings, transforming them into genuine cultural objects and even colossal works.

Ever heard of Cittaslow or the slow movement? Inspired by the slow food movement in Europe, Cittaslow-certified cities encourage longer meal times in schools and workspaces, limit outdoor advertising and other visual clutter, put emphasis on local food initiatives like farmer’s markets, and promote relaxed, non-car transportation.

Part of slow living involves appreciating our surroundings and their beauty. This includes our forests, oceans, quaint streets, and yes, murals!

Art, in its various forms, is such great therapy and helps to improve mental health. Think of the many people across the globe who turn to writing songs and painting great pieces when they are not feeling their best mentally.

The good news is that you don’t have to be a part of the creation process to enjoy the benefits of art for your mental health. A beautiful wall mural with calming garden imagery, beautiful sunsets and more can uplift your spirits in ways that not much else can. There is always a strong and surreal emotional and psychological connection with art which can boost mental health.

7. Advertising

Murals are eye-catching. Prospective customers are most likely to notice these artistic works and show their appreciation. The way murals capture the public’s attention makes it possible for the business to create good impressions and convince people to visit their place.

Customers are always vital to a business. That is why an effort to tell them what your brand is in such an artistic way would mean an increase in traffic to your business.

If your business is located along busy streets, designing your wall will grab outside attention. Even people who are just walking by will be persuaded to try your products and services and to take a closer look at your business.

The key here is the psychological affect on the customer. Studies show that reds and pinks create raised heart rate thus increasing appetite. Yellows create happiness. Greens inspire abundance and health.

These colors are a vital part of the design and with the addition of the LED lighting, the mood can be ramped up as the night progresses from cool to hot at the turn of a dial.

8. Online Attention

Social media platforms can already be considered a public place. Whatever is shared within the different platforms may reach a lot of audiences. Customers amazed by what they saw and experienced use their mobile devices to capture the artwork and then share them online.

The marketing team can take this opportunity to encourage customers to upload their best photos and give rewards for the most popular posts.

And speaking of, your business needs to have your official page also present images of murals on your walls. Feature the actual photos of your business place, highlighting the murals you have there on your social media pages. That is one way you can expand your online presence.

9. Good Investment

When you run a company, keeping your expenses in check is no mean feat. Creating a space that’s inviting, comfortable and on brand can be an expensive business. And this is where wall murals come into their own.

One of the major concerns of business owners is cost. How much they need to invest in advertising, and will it be worth it? Considering the cost-benefit principle, murals give more than what you pay for the cost. In the short-run, you will see increased foot traffic through your door because of this advertising technique. In effect, customers who already know your business can be your loyal customers making your business stand out even in the long-run.

When placed in commercial spaces, wall murals are designed to catch the eye of your potential customers, meaning that as investments go, this is one you’re likely to see a return on.